The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
2011/2012 Ford Mustang
Agency: Firstborn / NY
Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Craft / Interface Design
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Craft / Interface Design
Beep-beep
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Campaign
Pets
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / P.O.P. and In-store - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Collateral / P.O.P. and In-store - Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Collateral / P.O.P. and In-store - Campaign
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral / Promotional Items
Million Emotions
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
We Lie - Insert
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
3 out of 4
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
Occupy George
Agency: Occupy George / Marlboro
Client: Occupy George Category: Collateral / Promotional Items
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Mobile Applications/Sites / Durable Goods
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT
Agency: DDB Tribal Group GmbH / Berlin
Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Agency: Discovery Creative / Alexandria
Client: Chevy Category: Innovation in Branded Content
Entertainment Experience
Agency: FCCE / Amsterdam
Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Innovation in Branded Content
U-Code
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Diary
Agency: Ogilvy Beijing / Beijing
Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator
Agency: The Martin Agency / Richmond
Client: Mentos Category: Innovation in Branded Content
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Innovation in Branded Content
HINOKI MEMO CUBE & HOME MEMO BLOCK
Agency: MR_DESIGN inc. / Tokyo
Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Craft / Interface Design
Annual ID:
12279N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Interface Design
Annual ID:
12280N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Ford Motor Company for Team Detroit
Title:
2011/2012 Ford Mustang
Category:
Craft / Interface Design
Annual ID:
12281N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Annual ID:
12282N
Award:
2012 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Annual ID:
12283N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Annual ID:
12284N
Award:
2012 Interactive Merit Award
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Craft / Interface Design
Annual ID:
12285N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
YouTube
Title:
Map My Summer
Category:
Craft / Interface Design
Annual ID:
12286N
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Beep-beep
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12239A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12240A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Pets
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12241A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12242A
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12243A
Award:
2012 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Annual ID:
12195D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Broadcast Design / Single
Annual ID:
12196D
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral / Promotional Items
Annual ID:
12244A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
Million Emotions
Category:
Collateral / Promotional Items
Annual ID:
12245A
Award:
2012 Advertising Merit Award
Agency:
JWT Toronto / Toronto
Client:
Nestle
Title:
Business Card
Category:
Collateral / Promotional Items
Annual ID:
12246A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
We Lie - Insert
Category:
Collateral / Promotional Items
Annual ID:
12247A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
3 out of 4
Category:
Collateral / Promotional Items
Annual ID:
12248A
Award:
2012 Advertising Merit Award
Agency:
Occupy George / Marlboro
Client:
Occupy George
Title:
Occupy George
Category:
Collateral / Promotional Items
Annual ID:
12249A
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
12146N
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
Stuff
Category:
Broadcast Design / Animation
Annual ID:
12198D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Enchanted Forest
Category:
Broadcast Design / Animation
Annual ID:
12199D
Award:
2012 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Clover
Title:
Milky Way
Category:
Broadcast Design / Animation
Annual ID:
12200D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
France 24
Title:
THE BIRDS
Category:
Broadcast Design / Animation
Annual ID:
12201D
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Branded Content
Annual ID:
12164E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Innovation in Branded Content
Annual ID:
12165E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB Tribal Group GmbH / Berlin
Client:
Entega
Title:
ENTEGA ENERGY SAVING SPOT
Category:
Innovation in Branded Content
Annual ID:
12166E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Creative / Alexandria
Client:
Chevy
Title:
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Category:
Innovation in Branded Content
Annual ID:
12167E
Award:
2012 Branded Entertainment Merit Award
Agency:
FCCE / Amsterdam
Client:
ZIGGO Telecom
Title:
Entertainment Experience
Category:
Innovation in Branded Content
Annual ID:
12168E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Watermark
Category:
Innovation in Branded Content
Annual ID:
12169E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art
Title:
U-Code
Category:
Innovation in Branded Content
Annual ID:
12170E
Award:
2012 Branded Entertainment Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Innovation in Branded Content
Annual ID:
12171E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Johnson & Johnson
Title:
Diary
Category:
Innovation in Branded Content
Annual ID:
12172E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Negative Tweet Eliminator
Category:
Innovation in Branded Content
Annual ID:
12173E
Award:
2012 Branded Entertainment Merit Award
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Innovation in Branded Content
Annual ID:
12174E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Innovation in Branded Content
Annual ID:
12175E
Award:
2012 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo
Client:
MR_DESIGN inc.
Title:
HINOKI MEMO CUBE & HOME MEMO BLOCK
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12120D
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank Reardon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12351T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Boogie Boarder
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12352T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12353T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Party
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12354T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Noodle Theft- Officer Dan
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12355T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12356T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Roadside Ditch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12357T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Dog Collar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12358T
Award:
2012 Advertising Merit Award
Agency:
Grip Limited / Toronto
Client:
Expedia.ca
Title:
One Actor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12359T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12360T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12361T
